Jillian Urcelay: What design details can we see in the latest release from the Prada Linea Rossa collection?
Alessandro Mariani: Perforated temples, lightweight nylon fiber construction and cylindrical lenses with an upper visor that feature an exclusive ventilation system are key design elements in the latest collection. Each detail enables the wearer to perform their best in every condition without worrying about eyewear slipping or fogging during athletic activities.

What is the ideal customer searching for when purchasing a frame from this collection?
The ideal Prada Linea Rossa customer is searching for function and style. These frames are built for performance, providing sport focused eyewear that can serve customers in the mountains, at sea or in the city all while maintaining the luxury Prada design aesthetic.

What differentiates the Prada Linea Rossa line from other brands in EssilorLuxottica’s portfolio?
Attention to both modern design and innovative technical details that make the frames perfect for street style or sports is unique to Prada Linea Rossa.

Learn more about the Prada Linea Rossa Collection »