In honor of its 100th anniversary, PERSOL and LUXOTTICA have released limited edition sunwear style 9649SG, featuring stunning 18-carat gold embellishments. With only 200 of its kind created (available at select Saks Fifth Avenue boutiques), this handmade design enhances the elegance of Persol’s iconic details, including the unmistakable temple arrow crafted in 18-carat gold. Other gold embellishments include the “750 gold” marking on the arrow, the Persol centennial date and the limited edition certification engraved on the inside of the temples, making it a masterpiece of Italian craftsmanship.
Style 9649 is also celebrated in a light Havana version featuring historic acetates retrieved from the brand’s archives. The 6649S style puts a new twist on the classic Persol arrow and has the centennial date engraved in gold on the inside of the temples. The style is also available at Sunglass Hut and sunglasshut.com.
To further celebrate the brand’s 100th anniversary, an intimate party was held in partnership with amfAR, a leading non-profit dedicated to supporting AIDS research, HIV prevention, treatment education and the advocacy of sound AIDS-related public policy.
The festivities began with a live performance by Dionne Warwick while trendsetters, socialites and A-list celebrities including Will Smith, Donatella Versace, Kenneth Cole and Eva Longoria mixed and mingled aboard an exclusive yacht docked in Porto Pierre, honoring a brand whose history is deeply rooted in cinema.