Polaroid: Polaroid Sport
PICTURE-PERFECT SPORTSWEAR
Polaroid presents its 2007 Sports Collection consisting of 23 styles for adults and four for teens
and young adults. The frames are constructed of TR90, feature wide base curves, adjustable
temples and no-slip temple tips and are offered in a wide variety of aerodynamic, wraparound
designs. All styles are equipped with the PTX4000 high-performance polarized lenses with AR,
hydrophobic and flash mirror coatings. The collection exceeds all international standards for
optics, UV and polarizing efficiency, meets EU class 1 optics standards with maximum impact
resistance and is recommended for extended wear in all outdoor conditions.
Photographed by VANESSA VELEZ/BLACK BOX STUDIO
PHILOSOPHY:
“The PTX4000 lens is setting a
new standard for polarized
lenses,” says Jerry Bedingfield,
Polaroid group manger of the
Americas. “Introducing this
distinctive lens into the 2007
sports collection sets us apart.
The PTX4000 lens provides
maximum impact resistance
without compromising
optics.”
MARKETING:
Merchandising materials
include lockable storage,
lens tester and mirror.
Each sports glass comes
with a zip case.
PRICE POINT:
$ to $$. For additional
information, contact
Polaroid, (800) 446-9345
INSIGHT —
Polaroid continues to be an
innovator in high-quality
polarized lens technology, striving
to meet and exceed customer
needs. The company is also
known for its instantdeveloping
cameras
and film.
March 2007
New Frame Products