MARKETING:
ECPs receive a matching case and stylish tote with orders of 12 or more frames..
PHILOSOPHY:
“The philosophy of this collection is simply stated in our logo: ‘Sugar Plums Dancing… Eyewear that makes you happy,’” says Sam Shapiro, president of Eyewear Inventions. “Visions of sugar plums dancing in our heads always make us smile.”
PRICE POINT:
$$. For additional information, contact Eye Deals Eyewear, (800) 223-0167; web site: www.eyewearinventions.com
InSight
SugarPlums is a successful handbag and accessories company started by Linda Weinberger. Inspired by a line in the popular poem, “The Night Before Christmas,” the company works with artisans in northern India to produce stylish, sparkling products for women ages 16 to 60+. The company also contributes to environmental and children’s health groups.