Whats New

Feb
2008

Modo: Fabien Baron Eyewear

SIMPLY SOPHISTICATED

In an agreement with Fabien Baron, renowned creative director and designer, Modo introduces Fabien Baron Eyewear. Emphasizing the same aesthetic values that Baron applies to all his projects—modernity, bold simplicity and sophistication, the eyewear collection consists of 14 sunglasses, all hand-crafted in Japan from block acetate or block titanium. Colors range from black, dark red, pine, green, acorn, dark tortoise, havana, and milky gray in the acetates to gold, silver, dark gunmetal, brown and matte black in the titanium. All lenses are CR-39 polarized with an AR coating.


Photographed by Annie Gallagher/Black Box studio

PHILOSOPHY:
“As objects, sunglasses have always been interesting to me. I thought if anything would be a challenge, it would be something as organic as sunglasses. And I wanted something classic, not overt or covered in logos,” says Fabien Baron. Modo adds, “Baron worked meticulously to ensure the fit and function of his collection (both lightweight and strong), coordinating and enhancing the understated elegance of the design.”

MARKETING:
Merchandising materials include countercards, logo plaques and look books. Each sunglass comes with a black suede pouch and cleaning cloth in a highly polished black acrylic box.

PRICE POINT:

$$$$$. For additional information, contact Modo Eyewear, (800) 223-7610; web site: www.modo.com

InSight
One of fashion’s most respected creative forces for decades and the founder and creative director of Baron & Baron, Fabien Baron has designed everything from magazine layouts to perfume bottles, including the award-winning cK One fragrance bottle, to cross-platform advertising campaigns to furniture, producing iconic products with a clean, modern elegance.

 

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