Whats New

Feb
2008

Rem: Lucky Brand Spectacles

ROCKING ‘N’ ROLLING

Rem Eyewear partners with Lucky Brand Jeans (known for its great-fitting, vintage-inspired jeans) to launch Lucky Brand Spectacles, a complete collection of retro eyewear for men and women. The premier collection consists of 15 ophthalmic frames with three more styles to be released in April 2008. Additionally, 12 sunglasses will be available in March 2008 to independent specialty and optical retailers and better department stores. Lucky Brand Spectacles feature vintage silhouettes, such as cat eyes and oversized aviators, and authentic details—filigree metal plaques on some endpieces, coining accents, tie-dye like multi-laminates and peace signs. A “Lucky You” plaque is on the inner temple of every frame and the iconic Lucky Brand Jeans four-leaf clover appears on each temple tip.


Photographed by Annie Gallagher/Black Box studio

PHILOSOPHY:
“Lucky Brand is one of the coolest brands on the planet. It has a distinct design point- of-view that translates exceedingly well to eyewear. Plus, it’s a whole lot of fun,” says Rem president and CEO Mike Hundert. Co-founder of Lucky Brand Jeans, Barry Perlman adds, “We chose to partner with Rem because the company demonstrates the same high standards and passion for their eyewear that we do for Lucky Brand Jeans.”

MARKETING:
Merchandising elements include a six-place display, three-place cube set, hand-held mirror in clover-design, countercards and logo plaque. Each frame comes with a case and cleaning cloth.

PRICE POINT:

$$ to $$$. For additional information, contact Rem Eyewear, (800) 423-3023; web site: www.remeyewear.com

InSight
Rooted in rock ‘n’ roll and vintage-inspired, Lucky Brand Jeans designs and produces denim, sportswear, knits, wovens, outerwear, T-shirts and active wear and has recently launched Lucky Kid. Additional Lucky Brand licensed products include swimwear and
accessories for men and women.

 

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