Safilo presents the first men’s eyewear collection from Fendi. Consisting of both sunwear and optical styles, the collection incorporates classic materials and shapes to create unique and signature styles. All styles represent the brand’s DNA with combined materials, distinctive details, surprising colors and the iconic triangle element. With contemporary square styles to round retro shapes, the collection’s color palette features subtle but elegant hues such as blue, black and Havana that are paired with flash or shaded lenses.
—Victoria Garcia



PHILOSOPHY: “With the Fendi Men’s Eyewear Collection, we plan to capture the potential of one of the fastest growing segments of the market by exploiting the success of the Fendi men’s accessories and the spring 2016 launch of a new men’s fashion collection,” says Henri Blomqvist, CEO of Safilo North America. “Designed for a contemporary man who loves mixing classics with unexpected and ironic details, the collection is sophisticated and fashionable, yet masculine and is characterized by easy to wear shapes enriched by Fendi details.”

MARKETING: Merchandising materials include a tray, logo plaque, mirror, seasonal countercard and one-, two-, three- and five-place displays.

PRICE POINT: $$$$$

CONTACT: For additional information, contact Safilo, (800) 631-1188; website: safilo.com

INSIGHT  
First opening as a fur and leather shop in Rome, Fendi was launched in 1925 by Adele and Edoardo Fendi.


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