Silhouette introduces the Atelier Collection, which features refined luxury eyewear. Each piece in the collection is handcrafted, unique and elegant. Styles are made of solid 18-karat yellow, white or rose gold and polished by hand for a glossy finish. Diamonds, rubies and sapphires, along with precious woods are used as decorative pieces on the frames. These radiant gemstones and precious metals as well as the polished craftsmanship convey a timelessness to each style. A variety of customized lens shapes are also available for both men and women. The collection is described as a mix of Jugendstil, or Austrian Art Nouveau, and contemporary purism with a noble understatement. “We are inspired by a time when fine objects were held in the highest regard and enhance the clear basic forms of our design language with exquisite decorative elements,” says Silhouette designer Martin Preuer-Lackner.

PHILOSOPHY: “From the very beginning it was our founders’ ambition to create the most beautiful eyewear, viewing superior quality as a matter of course,” says Jan Rosenberg, CEO of Silhouette International. “The Silhouette Atelier Collection is proof of our passion for elegance.”

MARKETING: Merchandising materials include a showcase, single-frame display, window display, magnifier, presentation plate, gloves, carrier bag, lens cloth, consumer brochure, eyewear case, logo plate and acrylic cylinder.

PRICE POINT: $$$$$

CONTACT: For additional information, contact Silhouette, (800) 223-0180; silhouette.com

INSIGHT  
Silhouette has introduced a professional goldsmith and gem setter to its production team in Linz. In order to ensure the highest quality, all gemstones are selected by hand, and only exquisite woods from certified producers are used.