Kering Eyewear introduces the Stella McCartney eyewear collection. Designed for the modern woman, the expanded collection features eight sunwear styles and five optical styles. Classic shapes are contrasted by oversized CatEye frames in peach, light blue and Havana hues. Striking details can be seen throughout the collection through the use of the falabella chain in either a fine version or laser cut to the top of frames. Paint splattered temples are adapted from the colorways of the designer’s signature handbag designs, and retro-inspired mirror lenses are also available. In an effort and commitment to sustainability, the collection uses specially developed bio-acetate created from naturally sourced raw materials.

—Jillian Urcelay



MARKETING:  Merchandising materials include a logo block, seasonal display, countercards, cleaning cloth and a soft fashion pouch in eco-leather material with a falabella bag medallion.

PRICE POINT: $$$$$

CONTACT: For additional information, contact   Kering Eyewear, website: kering.com

INSIGHT  
Stella McCartney has also launched its first eyewear collection for young girls. The eyewear features five sunwear and four optical styles, some of which are adapted from the women’s collection in mini-me versions.


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