Costa debuts its first optical collection consisting of 36 different SKUs. Featuring the brand’s signature traits such as high-quality construction and durability, the frames are also stylish and available at multiple price points. This initial collection is offered in lightweight titanium, bio-based nylon with tri-fused colors and handcrafted acetate. Consisting of five distinct collections, there are classic sporty styles designed with either full rim or semi-rimless titanium, sleek rimless options and comfortable nylon frames. The Mariana Trench collection includes frames designed with a beta titanium wire core for adjustable temples and a mechanical pin hinge construction for comfort. The Pacific Rise and Ocean Ridge collections both feature Hydrolite rubber on the temples for a non-slip relaxed fit. All styles are designed for everyday activities and adventures.

—Jillian Urcelay



PHILOSOPHY:   “People who love adventure and live for life outdoors in their Costa sunglasses will be thrilled to know they can now sport the brand both indoors and outdoors,” says Holly Rush, CEO of Costa. “Our new optical collection is a natural extension of our very successful premium sunglass range and marks a significant commitment to the optical market. We are thrilled to have more tools to offer ECPs to help them build their business with this fast growing brand.”

MARKETING
: Merchandising materials include one-place and three-place risers, window signage, frameboard signage and shelf signage.

PRICE POINT: $$ to $$$$

CONTACT: For additional information, contact Costa, (800) 447-3700;
 website: costadelmar.com

INSIGHT  
The collections keep with Costa’s water heritage and were named for well-known underwater oceanic formations, which include Bimini Road, Seamount, Ocean Ridge, Pacific Rise and Mariana Trench.


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