Safilo reintroduces the Marc Jacobs eyewear collection. With an extended range and wide coverage of sun and optical offerings, over 100 styles will be introduced in 2016. Designed for all ages and genders with a focus on men and women ages 25 to 45, the optical collection is for independent thinkers who appreciate an avant-garde and unique style. Twenty-four optical styles have been launched for spring and summer with 13 more set to be launched in the fall and winter. Frames were created with the idea to combine the everyday and the extraordinary while offering a broad spectrum of creative and fashionable styles. The collection is easy to wear with an unexpected and unconventional twist.

—Victoria Garcia



PHILOSOPHY:  “Marc Jacobs is a super talented and influential top designer.  The brand’s new direction is more fashion forward than ever and brings back the eccentric New York spirit and avant-garde tone, which has been translated to our optical and sunwear offerings,” says Henri Blomqvist, CEO of Safilo North America.

MARKETING
: Merchandising materials include countercards, banners in multiple sizes, and one-place and four-place displays.

PRICE POINT: $$$ to $$$$

CONTACT: For additional information, contact Safilo, (800) 631-1188; website: safilo.com

INSIGHT  
The Marc Jacobs collection is now offered at a mix of price points that cater to customers looking for contemporary, premium or luxury eyewear.


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