Known for its research and innovation, Vista Eyewear has teamed up with Villa Eyewear as the exclusive distributor for the Mad in Italy collection. Since 2009, Mad in Italy has expertly fused together style and technology with the use of titanium, carbon fiber and colorful nylon materials. The Italian brand aims to amaze with small sub-collections such as Mad, Madup! and MadFun. The Madup! collection features mirror, three-dimensional and multicolor effects with the idea to overturn common designs that allow wearers to express their personalities. With materials such as nylon and titanium, frames from Madup! weigh only 8 grams and are extremely flexible and strong. There are 19 color options available such as green, orange, crimson, turquoise and yellow. Designed for women, the MadFun collection is inspired by butterfly wings, rare flowers and tropical fish, and incorporates colorful and unique patchwork. Many frames include silk coatings, screwless invisible hinges and anti-scratch materials to help wearers obtain a perfect and comfortable fit.

—Victoria Garcia

PHILOSOPHY: “The phrase that best embodies the philosophy of our brand is represented by our slogan ‘the madness of being oneself’ in the daily life of every situation of our personal and professional lives,” says Claudio Dalla Longa, creative director and designer of the production company Vista Eyewear. “Mad in Italy is a brand that wants to be free to dress up and allow anyone to feel proud to be himself.”

MARKETING: Merchandising materials include countercards, a banner and a small display.

PRICE POINT: $$$$$

CONTACT: For additional information, contact Villa Eyewear, (877) 889-0399;
website: villaeyewear.com

INSIGHT  
Villa Eyewear exclusively specializes in the distribution of 100 percent Italian brands in the U.S. market.