Oakley introduces its new EVZero sunwear collection. Consisting of two sun styles, the Range and the Path, the EVZero collection is currently Oakley’s lightest sport performance eyewear. Weighing only 22 grams, the Path is built for speed with a rimless toric shield for ultimate protection. Designed for training, running and other activities, the Path is a multisport sunglass made with polaric ellipsoid geometry for maximum peripheral clarity and a three-point fit that keeps lenses aligned. The Range weighs 24 grams and is designed for cycling and beyond with a rimless Plutonite toric shield with an extended range of view in the upper peripheral region to avoid blind spots while cycling and is built with impact resistance.

—Victoria Garcia

PHILOSOPHY:  “EVZero is an ultra-lightweight sport performance sunglass that allows athletes of all levels to perform at their best with minimal interference and an unobstructed field of view,” says Robert Throop, performance sun category director at Oakley. “With two options, Path and Range, equipped with Prizm lens technology, the collection is ideal for running, cycling, training and everything in between.”

MARKETING:  Merchandising materials include in-case glorifiers and regional P.O.P. material.

PRICE POINT: $$$

CONTACT: For additional information, contact Oakley, (800) 403-7449; website: oakley.com

INSIGHT  
Both the Path and the Range are lightweight and weigh 15 percent less than most sport shield sunglasses and feature the brand’s Prizm lens technology, which fine-tunes vision and puts an emphasis on colors where the eye is most sensitive to detail.