Zimco Optics relaunches the Harve Benard collection for men and women. The new collection defines itself by the uncommon combination of shapes, colors and materials, which seamlessly work together to provide wearers a cohesive look. The men’s collection displays bold colors and strong silhouettes, while the women’s collection emphasizes a fashion-forward lifestyle. With an emphasis on quality and design for both the men’s and women’s styles, this relaunched collection targets unique individuals looking for exclusive long-lasting designs.

—Jillian Urcelay

PHILOSOPHY:   “The Harve Benard brand always has and continues to achieve in an outstanding capacity,” says Allen Zimberg, Zimco Optics CEO. “The extraordinary performance of this brand deserves recognition and a reinvestment as it continues to grow. The latest in the collection offers a new vibe for the Harve Benard brand, designed to tap into new demographics and built to appeal to our fashion-conscious clientele.”

MARKETING:  Merchandising materials include cases.

PRICE POINT: $$

CONTACT: For additional information, contact Zimco Optics, (800) 221-0886;
website: zimcooptics.com

INSIGHT  
The Harve Benard apparel collections focus on lifestyle dressing for women with a heavy emphasis on quality, value and contemporary styling. The original Harve Benard optical collection initially launched 15 years ago.

Save