Designed with sustainability, style and comfort, Charmant Group introduces awear. This unisex collection is targeted toward stylish, yet environmentally-conscious Millennials with unique and ergonomic designs. Consisting of seven optical and two sunwear styles, the collection offers a broad range of translucent yet saturated colors. Developed in Japan, all frames and sun lenses are made with sustainable and recyclable materials such as bio-based plastic. The bio-based materials used in each frame absorb carbon dioxide, aiding in reduction of harmful emissions. During production, water usage is reduced, as the high chemical resistance material eliminates the need for typical coating. A carbon neutral material known as polylactic acid is used in the demo lenses, making it biodegradable. The hand-assembled temples are flexible and ergonomic, providing comfort for the wearer.

—Jia Lim



PHILOSOPHY:  “awear is different and exceptional from any other eyewear collection. The materials and production processes have distinctive properties and a unique story because they are environmentally-friendly,” says Michele Ziss, director of product and marketing at Charmant Group.

MARKETING
:  Merchandising materials include a six-place counter display, logo sign, countercard and banner.

PRICE POINT: $$$

CONTACT: For additional information, contact Charmant Group, (800) 645-2121;
website: awearcharmant.com

INSIGHT  
The inspiration of awear is generated through the lens of lead designer Yosuke Shimano, who found the vivacity of life in the landscapes that surround him. The combination of beauty and environment serves as the concept of awear, making the brand stylish and eco-savvy.