L’Amy America debuts the launch of Ann Taylor Petite eyewear. The collection consists of eight optical styles available in both acetate and metal options. These frames are made for stylish women who have smaller or narrower faces, providing a perfect fit for ladies with delicate features. In addition, the new collection offers progressive-friendly shapes for wearers in need. Frames are available in a classic, sophisticated color palette including shades of dusty rose, cream, teal and tortoise. Designed to complement the modern woman’s chic and fashionable lifestyle, this collection is an ideal fit for the Ann Taylor brand, which has been designing clothing for petite customers for over 25 years.

—Jillian Urcelay

PHILOSOPHY:  “Offering petite stylings was an obvious progression for the collection,” says Megan Spencer, brand manager of Ann Taylor. “Ann Taylor has become a go-to destination for women needing a more tailored fit. The introduction of frames with a smaller size profile will address a more expansive market of women wanting a modern and stylish design.”

MARKETING:  Merchandising materials include a drawer display, wall decal, countercard, logo block and a frame board with the Ann Taylor Petite logo.

PRICE POINT: $$

CONTACT: For additional information, contact L’Amy America, (800) 243-6350;
website: lamyamerica.com

INSIGHT  
The Ann Taylor brand designs clothing and accessory pieces for women and their changing roles in the hopes of making them feel confident and beautiful.