—Victoria Garcia
PHILOSOPHY: “We created the Goliath brand for men who have the strength of their convictions and who want to express this confidence through their eyewear,” says Ultra Palm co-president Brad Besner. “The Goliath man is large and in charge.”
MARKETING: Merchandising materials include a large Goliath display tray, countercards and a Goliath plaque.
PRICE POINT: $$$$$
CONTACT: For additional information, contact Ultra Palm Optical, (800) 327-5185;
website: ultrapalm.com
INSIGHT
Since 1979, Ultra Palm’s iconic Goliath frame has been worn by men who are not afraid to make a statement with big and bold eyewear.