Designer and musician Gwen Stefani has teamed up with Tura to create the gx by Gwen Stefani eyewear collection. The “gx” is how Stefani signs her e-mails, and the “x” represents sending her love. Featuring 12 ophthalmic styles, the collection is designed for Stefani’s fans who are looking for an affordable way to emulate her style. Playful uses of color are spread throughout the collection along with retro-inspired and “geek chic” shapes, which show Stefani’s ability to create fresh and unique styles. Her punk rock roots come to life with the use of metallic logo plaques, pyramid studs and unconventional shapes. Appealing to a young and creative audience, pop color accents are most often found on the interior of the frame and signature tip stripe.

—Victoria Garcia

PHILOSOPHY:  “Working with Gwen to design her L.A.M.B. and gx by Gwen Stefani eyewear collections has been an opportunity of a lifetime,” says Jennifer Coppel, vice president of brand management at Tura. “I have personally always admired her fashion- forward and unique sense of style, so partnering with her on the designs has been extremely rewarding. Further, working with Gwen has provided Tura an opportunity to launch two fashion- forward eyewear and sunwear collections that reaffirm Tura’s leadership in design and fashion eyewear.”

MARKETING: Merchandising materials include countercards, a banner and poster.

PRICE POINT: $$

CONTACT: For additional information, contact Tura, (800) 242-8872; website: tura.com

INSIGHT  
“The collection is fun, stylish and has some attitude,” says Stefani. “The idea behind gx is to design high-quality and beautiful product that is also an amazing value.”