Modo and designer Derek Lam have expanded their partnership to design, manufacture and distribute sunwear and optical frames under the Derek Lam 10 Crosby brand. The collection comprises eight sunwear styles and 12 optical styles. Each sun style is named after favorite vacation spots, while each optical style is named after U.S. area codes. The unisex collection includes both feminine and masculine shapes available in three colors each. With a downtown feel, frame shapes range from retro rounds and hexagons to flirty CatEyes that juxtapose classic shapes and feature keyhole bridges and playful design details.

—Victoria Garcia

PHILOSOPHY: “What is unique to the Derek Lam 10 Crosby collection is the intelligent sense of style combined with surprising twists on classics,” says Derek Lam. “As with my ready-to-wear line, the Derek Lam eyewear collection adds a distinctive element to eyewear of highest quality and integrity of design.”

MARKETING: Merchandising materials include logo plaques and countercards.

PRICE POINT: $$

CONTACT: For additional information, contact Modo, (800) 223-7610;
website: modo.com

INSIGHT 
“We are extremely proud and excited about this collaboration,” says Alessandro Lanaro, CEO of Modo. “Derek is one of the most talented designers of our time. His subtle elegance, sophistication and out-of-the-ordinary materials fit perfectly with Modo’s product philosophy. We are looking forward to positioning Derek Lam 10 Crosby eyewear as an exclusive alternative to the spirited luxury consumer.”