In collaboration with Grammy award-winning musician and fashion designer Gwen Stefani, Tura introduces the L.A.M.B. eyewear collection. Consisting of 13 sunwear styles (previewed here) and 12 ophthalmic styles to be featured in an upcoming issue, the collection emits Stefani’s personal style. Frames evoke Stefani’s love for black and white which is expressed throughout the collection using graphics including checkers, stripes, colorblocking and geometric prints. The sunglass styles are recognized by its street aesthetic with ’90s-influenced shapes and flatter brow lines. With textured details and complex patterns, frames perfectly combine a feminine color palette with an urban edge.

—Victoria Garcia

PHILOSOPHY:   “I feel like I’ve been waiting my whole life to get to do this and finally getting to design eyewear is a dream come true,” says Gwen Stefani. “Getting to design two different collections is even better than a dream. L.A.M.B. is all about my life-long love of classic Hollywood glamour mixed with a cool street style edge.”

MARKETING: Merchandising materials include countercards, a banner and poster.

PRICE POINT: $$$

CONTACT: For additional information, contact Tura, (800) 242-8872;
website: tura.com

INSIGHT 
What started as two weeks designing apparel in Stefani’s kitchen, L.A.M.B. (an acronym for Love Angel Music Baby) has grown into an accessories lifestyle brand offering apparel, shoes, bags and now optical and sunglass frames.