With a fusion of modernity and tradition, Altair Eyewear debuts its Cole Haan Eyewear collection. Debuting this past September, the collection includes 20 optical styles and 13 sun styles for both men and women. Based on three signature collection categories, Heritage, Classic and the Grand Lifestyle (featured here), each style emits the brand’s commitment to craftsmanship. Currently, the Grand Lifestyle category consists of all men’s styles with women’s styles to be added. Each frame integrates bold pops of color and trendsetting shapes for those looking for an adventurous style. The collection focuses on the use of color and echoes the brand’s Grand.OS footwear technology used in the ZerøGrand shoe. Frames feature bright pops of color or colorblocking treatments on frame fronts and inside temples to create a classic yet functional look.

—Victoria Garcia

PHILOSOPHY: “The Grand Lifestyle collection echoes Cole Haan’s reputation for seamlessly merging craft, style and engineering into innovative products like their ZerøGrand footwear,” says Hannah Sarbin, vice president of brands at Altair Eyewear. “Known as ‘fashion for the fearless’ the Grand Lifestyle embodies the adventurous soul with characteristic pops of color and modern trendsetting shapes. We’re excited to tell the story of this evolving capsule collection in future releases, and we’re confident the Grand Lifestyle consumer will be delighted with what is to come.”

MARKETING: Merchandising materials include countercards, brochures, posters, cases, displays and window clings.

PRICE POINT: $$$

CONTACT: For additional information, contact Altair Eyewear, (800) 505-555;
website: altaireyewear.com

INSIGHT  Grand.OS is an operating system engineered for the foot’s demands that is designed to reduce weight, provide responsive cushioning throughout the day and mimic the foot’s natural flexibility. Cole Haan’s peak representation of Grand.OS is an advanced shoe called ZerøGrand.