Inspired by nature and the environment, David Green Eyewear introduces its handcrafted eyewear collection. Founder David Green made it his mission to find a way to use nature in his products. His South African-based company uses real leaves on their frames, making each pair unique. Featuring 47 different styles and at least three color options per frame, the collection targets those who want to express how they feel about the environment. In order to create this distinctive eyewear collection, fallen leaves are used with a natural cotton-based acetate that adds both additional style to the designs and precise finishes. Green has strict criteria for all of the materials used in the process of making his eyewear and chooses coatings with RoHS certification to affirm that harmful materials are not used in any part of production. With the amount of depth and attention to detail put into each product, it often takes Green and his designers up to a year to create a frame. Each piece is fully prepared and trialed before it is completed and ready for the market.

—Jillian Urcelay

PHILOSOPHY:   “There must always be a message in design,” says David Green. “My message is to bring nature to the cities of the world.”

MARKETING:  Merchandising materials include a real leaf brand block set in a Perspex block, story booklets and a hardcover storybook for presentation.

PRICE POINT: $$$

CONTACT: For additional information, contact David Green Eyewear, +27 21 422 3474;
website: greeneyewear.com

INSIGHT 
David Green uses real fallen leaves in his products, which means no two frames are the same, and each is one of a kind. Many different types of leaves are used depending on the preferred effect and design of each piece. Wild fig and olive leaves are often used. After a leaf is chosen, a natural dying process using suction is implemented to add a variety of colors.