Both Berlin-based, Mykita and Belgium-bred Maison Martin Margiela share a love of “conceptual construction and innovative design,” so it’s no surprise that the duo joined forces to craft an imaginative collection of fashion-forward frames. This radical collaboration combines precise, traditional craftsmanship with modern technologies. Based on the idea of deconstruction, the frames feature distinctive layered acetate. Dubbed “Dual,” the collection is comprised of pairs of acetate frames that were born from one form, divided and deconstructed to produce two complementary designs with independent identities and tone-in-tone color contrasts. For example, style DUAL005 has a negative contour while its partner style DUAL006 has a positive contour. All models feature Mykita’s patented screwless hinges and protective, high-reflex lenses. Styles are available in both sun and optical lens options.

—Patrisha Holly Zabrycki

PHILOSOPHY:   “As kindred creative minds, we are very excited about establishing a radical new eyewear collection together that reflects the synergies of both houses,” says Moritz Krueger, CEO and creative director of Mykita. “We are thrilled to strengthen the Mykita + Maison Martin Margiela collaboration with the addition of prescription glasses.”

MARKETING:  To support this collaboration, a full-scale advertising campaign was developed and shot in Paris by artist Charles Fréger.

PRICE POINT: $$$$$

CONTACT: For additional information, contact Mykita, (973) 669-0063; website: mykita.com

INSIGHT  Presenting his first collection in 1989, Belgian fashion designer Martin Margiela founded his house on the concept of deconstruction—moving away from the luxurious and oversized proportions of the 1980s. The brand was acquired by Diesel in 2002 and is now helmed by the enigmatic John Galliano.