Marchon Eyewear presents its Skaga collection with the introduction of its first-ever eco-friendly acetate frames that are 100 percent biodegradable and recyclable. Called M49, the acetate comes from Mazzucchelli 1849, the world’s largest supplier of acetate located in Italy. Mazzucchelli’s M49 is a cellulose acetate, the most widely spread organic compound in nature, produced from cotton and wood-pulp fibers. It is manufactured under a new formulation using substances from renewable sources. Seamlessly blending tradition with trend, this collection showcases a sleek design aesthetic with modern appeal. The collection features two styles, one men’s and one women’s, each available in several refined colorways. With a discrete look, the minimalist frames feature no logo or branding usage, making it ideal for the sophisticated consumer.
—Patrisha Holly Zabrycki
PHILOSOPHY: “Always looking to the future and striving to remain at the forefront of the industry, Skaga took on an even greater responsibility to the environment with the launch of its new eco-friendly eyewear collection,” says Hannah Sarbin, vice president brand management & new business development, Marchon Eyewear. “Already an advocate for the environment through the use of recycled paper for all printed marketing materials, we thought it was important to further decrease our carbon footprint by focusing on the actual makeup of the product. We joined forces with Mazzuchelli to create this collection utilizing 100 percent biodegradable and recyclable acetate, better known as M49.”
MARKETING: Merchandising materials include branded countercards, brochures, logo plaques, brand book and acrylic displays.
PRICE POINT: $$$$
CONTACT: For additional information, contact Marchon Eyewear, (800) 645-1300;
website: marchon.com
INSIGHT
Since 1948, distinguished Swedish designers have designed and produced Skaga eyewear. With a solid knowledge of craftsmanship and technology as the backbone of the brand, Skaga frames are simple yet elegant design solutions.
