Founded in 2000 by four friends in San Clemente, Calif., VonZipper introduces its optical collection. The Southern California-based brand integrates sport and fashion with sophistication with its eyewear, goggles, accessories and soft goods. Featuring 21 styles, the optical collection bridges the gap between geek chic and vintage Americana. The brand embraces all walks of life from high-fashion hipsters to wave-riding renegades. Taking inspiration from its Freethinker’s Conspiracy Guild (FCG) collection, frames are crafted with handmade Italian acetates that feature subtle double-bar branding. Colors range from classic black and tortoises to young, vibrant colors.

—Victoria Garcia

PHILOSOPHY: “In the ongoing fight for the right of sight and all things visually pleasing, VonZipper is proud to unveil its new collection of optical frames,” says VonZipper founder and president Greg Tomlinson. “Our mission is to design, develop and deliver premium eyewear to the alternative mindset. Everything we do is a reflection of relationships—from employees, team riders to our retailers and their customers. We bring smiles to faces and touch people with positive declarations of rebellion.”

MARKETING: Merchandising materials include in-case marketing imagery, metal logo bend-back product risers, product risers, custom window displays and mirrored stands.

PRICE POINT: $$ to $$$

CONTACT: For additional information, contact VonZipper, (949) 428-4708; website: vonzipper.com

INSIGHT  In many developing nations, the cost of eyeglasses can be equivalent to a year’s salary. For this reason, VonZipper has partnered with Charity for Clarity and will donate a pair of frames for every optical frame sold.