Marchon Eyewear introduces new petite-fit styles to its Nine West Eyewear collection. Featuring four new optical styles, the collection provides on-trend designs and silhouettes for women with petite faces looking for a smaller-sized frame. Each frame conveys the same brand DNA as the entire Nine West Eyewear collection with sleek and sophisticated shapes and a subtle color palette. The collection incorporates combinations of metals and acetates, as well as complementary temple designs inspired by the brand’s accessory collections.

—Victoria Garcia

PHILOSOPHY: “As a direct result of the feedback provided by our doctors and their respective patients, we are extremely excited to expand our Nine West offering to now include ‘petite’ sizing,” says Mark Ginsberg, senior vice president of global marketing at Marchon Eyewear. “The Nine West consumer is fiercely loyal to the brand and offering this additional size option will allow our fan base to increase exponentially. While one size does not fit all, in shoes and in eyewear, offering an expanded size range will increase our market share and provide alternative choices to our customers.”

MARKETING: Merchandising materials include logo countercards and a six-place in-case petite fit display.

PRICE POINT: $$ to $$$

CONTACT: For additional information, contact Marchon Eyewear, (800) 645-1300;
website: marchon.com

INSIGHT Nine West was founded in New York City in 1978. Originally a footwear brand, it has now expanded to other accessories including handbags, jewelry, eyewear, outwear, scarves and small leather goods.