Eyewear Designs introduces the launch of Tony Hawk Eyewear with the release of eight styles in three colorways and a release of five additional styles in October. Founded in California, the Hawk brand is a globally recognized “skate culture” lifestyle brand that combines style and performance, built for real life. “I’m impressed with the commitment from the team at Eyewear Designs to develop the Tony Hawk Eyewear Collection to our values and aesthetic vision of the collection,” says Tony Hawk. “Their use of innovative styling, attention to detail and creative use of materials make the collection everything we hoped it could be.”

—Patrisha Holly Zabrycki

PHILOSOPHY: “We are excited to partner with Tony Hawk and his team to launch the Tony Hawk Eyewear Collection,” says Andrea Gluck, co-president of Eyewear Designs. “We identify with the maxims/values of the brand and feel the collection captures the spirit and essence of the brand and lifestyle of Tony Hawk. His goal is to inspire the next generation of innovators. We believe our partnership with them on the Tony Hawk Eyewear Collection exemplifies this mission. We have created an incredible eyewear collection that reinforces the mission statement of Tony Hawk and presents a truly unique eyewear collection to the market.”

MARKETING: Merchandising materials include a Tony Hawk optical case, a name sign and Tony Hawk one-place display.

PRICE POINT: $$$

CONTACT: For additional information, contact Eyewear Designs, (800) 645-6596;
website: eyeweardesigns.com

INSIGHT Tony Hawk began skateboarding at age 9. By the age of 12, he was winning amateur contests. At 14, he turned professional, and by the time he turned 16 years of age he was widely regarded as the best competitive skateboarder in the world. By age 25, he had competed in 103 pro contests, winning 73 of them and placing second in 19. Hawk retired from competition in 1999, though he continues to perform skate demos and exhibitions around the world.