Altair Eyewear debuts the Cole Haan optical collection, consisting of 20 styles, 10 for women and 10 for men. An iconic American brand with roots in Chicago dating back to 1928, Cole Haan brings its authentic perspective to the design of its eyewear collection. Known for well-made footwear, designed to be versatile, fashionable as well as ergonomically comfortable, the brand translates this design lineage straight through to its frames. Design elements include weave patterns and leather textures combined in dynamic ways via bold colorblocking techniques and classic logo details—culminating in a collection that is both fresh and familiar. While frame designs hew closely to the brand’s respect for tradition, there are infusions of playful colorways and modern details including metallic diamond-shaped logo plaques that punctuate the temples of two-tone handmade acetate pieces, as well as milled metal frames that are discreetly embellished with the brand’s signature monogram logo. Quality, innovation and craftsmanship are the hallmarks of the Cole Haan brand. “The founders of this company were extraordinary people, and it is our honor to be stewards of the company and brand they fought to build,” says Jack Boys, Cole Haan CEO. “Their names go on everything we do. That’s a massive responsibility and a significant opportunity.” This collection achieves its style status with frames that are just as comfortable and practical as they are enduringly stylish.

—Patrisha Holly Zabrycki

PHILOSOPHY: “Cole Haan is an iconic American brand with a renowned heritage and classic design that is seamlessly executed through each of their product categories,” says Steve Wright, president of Altair Eyewear. “Their skillful craftsmanship and eye for high quality will easily translate to eyewear that the Cole Haan consumer will appreciate.”

MARKETING: Merchandising materials include branded brochures, countercards, posters, cases, window clings, displays and mirrors.

PRICE POINT: $$$

CONTACT: For additional information, contact Altair Eyewear, (800) 505-5557;
website: altaireyewear.com

INSIGHT
What began as a visionary partnership in 1928 between Trafton Cole and Eddie Haan has flourished into a dynamic, forward-thinking global fashion brand. Accelerated by their prophetic use of sports technology in stylish footwear and expansion into premium lifestyle categories including handbags and apparel, Cole Haan has established itself as a harbinger of footwear trends, while maintaining a deep commitment to artisan quality and detail.