ClearVision Optical presents the Dilli Dalli pediatric collection. This children’s line features the integration of advanced IntelliFlex multi-action hinge technology combined with innovative and proprietary Soft Touch material, offering high performance, safety, comfort and durability in an affordable collection. This proprietary material, a specially-designed thermoplastic co-polyester elastomer, provides the strength, flexibility and high performance of rubber, yet with a pleasant, “soft touch” feel. Suitable for multifocal lenses, the one-piece lightweight design has no metal or separate moving parts and therefore, no need for hinge screws. IntelliFlex Soft Touch’s unique multi- action, flexible temple design acts like a spring hinge. The collection’s standard optical “V” groove design, which is deeper than typical pediatric frames, eliminates the possibility of lenses popping out. The frames are also designed with built up, flared nosepads to provide a superior, comfortable fit for very young children whose bridges are not yet fully developed. An adjustable nylon breakaway safety strap is available in two sizes and two colors each, ideal for very young children and those who need additional frame security. Designed for eye sizes 36 to 44, Dilli Dalli with IntelliFlex Soft Touch launches with four unisex designs in flattering shapes including oval, rounded square, rectangle and wayfarer-inspired.
—Patrisha Holly Zabrycki
PHILOSOPHY: “Dilli Dalli fulfills the need in the pediatric marketplace for safe, functional eyewear that is also priced at a value,” says Pam Elfreich, Dilli Dalli’s brand manager and children’s eyewear designer for more than 15 years. “Truly a patient-driven collection, Dilli Dalli fulfills demands of our smallest patients, their parents and eyecare professionals through its comfortable, precise fit and advanced IntelliFlex technology. Our commitment to providing a positive experience is what sets it apart from other collections.”
MARKETING: Merchandising materials include a custom display, countercards, brand ID and frameboard highlighter.
PRICE POINT: $
CONTACT: For additional information, contact ClearVision Optical, (800) 645-3733;
website: cvoptical.com
INSIGHT
The recyclable Soft Touch material offers excellent flex fatigue, allowing frames to retain their shape after extended wear. It also resists tearing and abrasion, ideal for little patients who are getting acclimated to wearing glasses for the first time. Meeting all CPSIA and Prop 65 standards for children’s products, Soft Touch poses no danger of toxicity if ingested.
