Whats New

Jul
2005

What's New

New Products

Avalon: J-14 Eyewear
Just for teens...Say J-14...Get it?...Get It!
Avalon hones in on the hot female teen demo graphic in eyewear with a collection of glasses bearing the brand popularity of J-14, surely a top contender as the favorite celebrity and entertainment news magazine “just for teens.” The aim is as clever as the name with nine new styles, four in plastic and five in metal. The female demographic is the 10 through 17 age group. Their active lifestyle is addressed by spring hinges and their cool-quota is pleased by inlaid J-14 logos on the temple tips. Colors include grape, gloss black, purple haze, indigo, garnet, plum, black cherry, chocolate, pewter and blush in shapes such as rectangle, cat eye, butterfly, retro and oval. 


PHILOSOPHY: “In search of styles worn by their favorite celebrities, young teens want to have their own identity and create their own look. While reflecting the unique spirit of J-14, the collection provides them with the ideal accessory for making their own fashion statement. The relationship enables teen consumers to create a branding connection between the popular teen magazine and eyewear,” says Jill Giorgio, Director of Product Development.

MARKETING: Merchandising materials include multi-frame counter displays and single frame displays with prominent logo designs. Eyewear comes with “roll-over” case in signature colors of orange, hot pink and lime green.

PRICE POINT: $$. For additional information call (888) 767-0383 or visit info@avaloneyewear.com


INSIGHT:
Teens are, increasingly media mavens. They love TV shows about celebrities, awards shows and celebrity sightings and… MAGAZINES devoted to
this media-mania. A collection such as J-14 grooms itself with built-in brand
recognition that is never lost on young consumers. And the fact that
magazines encourage reading is certainly never lost on their parents.

HELCO: ALPINA PRO SPORT

Rx-able sunwear with multiple color options
Alpina Pro Sport Optics Rx-able Sunglasses are the newest addition to Hilco’s “Total Sports Vision” Program. The sunglasses feature a unique polycarbonate three lens system that optimizes vision under a variety of lighting conditions while providing 100 percent UV A, B and C protection. The lenses are custom designed to easily snap in and out of the frame as needed by the wearer according to light and weather conditions. A removable Rx adapter snaps out for easy plano conversion. The TR-90 injection molded nylon frames are lightweight and ideal for running, biking, golfing, fishing and other non-contact sports activities. Most of the collection’s PSO Tri-Guard series of styles are featured in a variety of frame colorations with black, orange and yellow lens choices.

PHILOSOPHY: “For someone who wants a great looking pair of sunglasses and requires prescription lenses, their options are limited. Alpina Pro Sport optics offers end users sport wrap styling with an Rx adapter that allows for a pair of prescription lenses,” says Greg Piturro, product manager.

MARKETING: A broad range of point-of-purchase materials backed by Hilco’s attention to printed details and consumer-friendly information support.

PRICE POINT: $$ to $$$. For information call (800) 955-6544 or visit www.hilco.com



INSIGHT:
Multiple activities are the name of the games for today’s modern
sports enthusiast. That diverse desire to do everything is satisfied by eyewear that delivers multiple options. The Rx factor is equally important as more consumers become aware that total eyecare begins with their trusted and informed optical professional dedicated to all eyewear AND sunwear needs.




 

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