Designed for men ages 25 through 40 with active lifestyles, FGX International introduces Gargoyles Performance Eyewear. Featuring optical styles (previewed here) and sun styles previewed in the March issue, the collection combines high-performance style with advanced materials for ultimate protection. The optical collection includes 16 styles constructed with 100 percent titanium, premium grade TR90 and pressed carbon fiber. All styles are divided into five distinct stories: contemporary metals, classic metals, technology, contemporary acetates and sport. Each style speaks to the workmanship, strength and performance of the Gargoyles brand and is designed for outdoor enthusiasts, sports participants and spectators alike.
—Victoria Garcia
PHILOSOPHY: “The launch of the Gargoyles optical collection is an exciting time for the brand,” says Gina Lazaro, EVP Marketing, FGX International. “The collection is inspired by the brand’s long history of performance and durability. The extension of design elements from the sunglass line to the optical styles creates a fully integrated collection that we’re thrilled to introduce this spring.”
MARKETING: Merchandising materials include countertop displays, countercards, posters, tiered product risers and a logo block.
PRICE POINT: $$$
CONTACT: For additional information, contact FGX International, (800) 426-6396;
website: gargoyleseyewear.com
INSIGHT
Gargoyles Performance Eyewear offers the “Do the Right Thing” warranty. With proof of purchase, any damaged or unusable sunglasses due to a manufacturer’s defect or user error will be given a refund or discount, depending on breakage.
