Marchon Eyewear introduces new petite sizes from the Calvin Klein platinum women’s eyewear collection. Comprising eight new styles, the contemporary collection features slimmer bridges, shorter temple lengths and smaller lens sizes. With a lightweight feel and comfortable fit, frames come in an assortment of shapes ranging from rounds and squares to small rectangles. Subtle colorblocking, unique logo designs and temple embellishments combined with a variety of bright and bold colors create a minimalistic style. Frames offer a timeless approach to styling with inspiration from minerals and flat metals to provide a sleek, elegant look.

 —Victoria Garcia

PHILOSOPHY: “After identifying a void in the designer eyewear market for petite-fitting frames and having had success with a few smaller-sized styles in our existing collection, we decided to launch Calvin Klein petites,” says Dan Leonardi, senior director, global brand manager of Calvin Klein Eyewear. “This collection offers women with petite faces a long-awaited solution with a rich mix of sophisticated shapes and beautiful colors to choose from; the line offers a minimalistic approach to styling.”

MARKETING: Merchandising materials include a three-place display.

PRICE POINT: $$$

CONTACT: For additional information, contact Marchon Eyewear, (800) 645-1300;
website: marchon.com 

INSIGHT
Formerly known as ck, the Calvin Klein platinum label is the “bridge” tier under the Calvin Klein collection and offers sportswear and accessories that balance a strong color palette with sophisticated silhouettes. Alongside the platinum label is the white label known as the “base” tier for sportswear and accessories that also includes Calvin Klein Jeans and Calvin Klein Underwear.