Swiss eyewear company Götti introduces its innovative line of Spin & Stow sunwear equipped with its patented hinge technology—an integrated 360-degree rotating mechanism that provides total freedom of movement. This proprietary hinge permits temples to fully twist around, allowing frames to be folded into a sleek, flat form that fits seamlessly into a pocket or case. The collection consists of a variety of unisex sunglass styles in an array of color variations and frame shapes. The collection blends a couture sensibility with functionality. All frames are manufactured in Japan, Germany or Austria, using high quality lightweight titanium, acetate and stainless steel materials. The production process combines the latest high-tech machinery with handmade tools employed by skilled craftsmen.

 —Patrisha Holly Zabrycki



PHILOSOPHY: “We all know the moment when you are outside for a walk, have no bag with you and then enter for example, a cafe. Now where shall I put my sunglasses? With Spin & Stow you fold your sunglasses flat and simply stow them in your pocket,” says Sven Götti, designer and CEO of Götti Switzerland.

MARKETING: Merchandising materials include displays and a special eyewear case that allows for optimal protection of the lenses with a cleaning cloth sewn directly into the case.

PRICE POINT: $$$$

CONTACT: For additional information, contact Götti Switzerland, (407) 415-0778;
website: gotti.ch 

INSIGHT
Founded in 1993 as an optical shop by Urs Niederer and Sven Götti in Lucerne, Switzerland, Gotti started designing and developing eyewear collections shortly after opening the store. The brand became a separate company in 1998 and now produces full-scale collections that are sold worldwide. In addition, the company’s patented Spin & Stow hinge technology has been distinguished with multiple awards including the German Design Award 2014, IF Product Design Award and the Red Dot Design Award.