Silver Dollar Optical presents Café Boutique, an attractive women’s line that builds on the success of the company’s Café Lunettes collection. The collection’s initial launch in January consisted of 13 feminine styles with another six styles released this month. Café Boutique styles reveal a refined look highlighted by sophisticated colors and chic details. Notable embellishments include crystals, leather and Mazzucchelli zyl. This collection is crafted for discerning women seeking a polished look in eyewear.

 —Patrisha Holly Zabrycki



PHILOSOPHY: “The Café Boutique line has been 18 months in the making. Our design team recognized the need for affordable luxury in the marketplace,” says Dave Lewis, director of business development and sales manager at Silver Dollar. “We were inspired to create the Café Boutique line to meet the needs of women seeking fashion, quality and the look and feel of luxury.”

MARKETING: Every Café Boutique frame comes with an attractive hard case and a logo cleaning cloth. A five-place countertop display is available. The display allows each optical office to change the images to appeal to its specific demographics. Other merchandising materials include a name plaque, mirror and countercards. 

PRICE POINT: $$ to $$$

CONTACT: For additional information, contact Silver Dollar Optical, (800) 962-3200;
website: silverdollaroptical.com 

INSIGHT
Founded in 1982, Silver Dollar Optical is an independent optical company that designs and imports its own exclusive line of eyewear. The company prides itself on offering quality eyewear to the independent retailer at an affordable price point.