ClearVision Optical introduces Aspire Eyewear, a collection of 12 optical styles and three sun styles incorporating the latest technology and advanced materials. The collection features six women’s optical styles (featured here) and six men’s optical styles to be previewed in an upcoming issue. Targeted toward women who desire sleek boutique styling, each frame has a highly polished flat front design in a variety of colorations. Frames are extremely lightweight and durable with a “barely-there” feel, almost 50 percent lighter and thinner than a regular acetate frame. Proprietary adjustable nosepads along with cutting edge materials are used to enhance comfort, adjustability and wearability. Styles come in one size and are available in a range of popular shapes and colors.

—Victoria Garcia

PHILOSOPHY:  “Utilizing the latest advances in materials, bespoke design and manufacturing techniques, Aspire was born—creating the next generation of eyewear,” says architect Peter Friedfeld. “It is eyewear that is transformational and transitional, that defines the personality of the wearer and achieves this with an incredible ‘barely there’ weightlessness, comfort and wearability, the true connectivity of form and function.”

MARKETING: Merchandising materials include countercards, product displays, in-store graphics and a dispensing tray.

PRICE POINT: $$$

CONTACT: For additional information, contact ClearVision Optical, (800) 645-3733;
website: aspireeyewear.com

INSIGHT
The 12 styles in the collection are named according to aspirational adjectives of what the target customer may “aspire to be,” including Expressive, Stylish, Special, Memorable, Dedicated and Free.