—Patrisha Holly Zabrycki
PHILOSOPHY: “With the design of SPX Illusion, we have succeeded in perfectly matching color ranges with lens shapes resulting in hitting the pulse of time,” says Roland Keplinger, head of design. Head of R&D Rupert Spindelbalker continues, “Behind the freedom granted by the ultra-light, full-rim plastic eyewear lies intelligent know-how plus many years of experience.”MARKETING: Point-of-purchase materials include a four- or six-place riser and images for frameboard placement. All frames come with a case and cleaning cloth.
PRICE POINT: $$$$
CONTACT: For additional information, contact Silhouette (800) 223-0180; website: silhouette.com
INSIGHT
Founded in 1964 in Austria, Silhouette currently exports to 100 countries worldwide. In 1999, Silhouette debuted its innovative Titan Minimal Art glasses weighing only 1.8 grams, without screws, hinges or rims. Silhouette glasses have traveled 35 times with astronauts into space; they travel around the globe with the Vienna Philharmonic as well as with a number of celebrities from entertainment, business and politics.