Luxottica introduces the Michael Kors Spring 2015 eyewear collection, capturing the effortless sophistication and appeal the brand is known for. The collection comprises 62 styles, 27 optical (featured here) and 35 sun styles which will be previewed in a future issue. With sleek CatEye shapes and bold geometrics, each frame is created with the designer’s signature sensibility. Front and center is the Miranda Eyewear collection, inspired by Kors’ popular Miranda handbag, which combines luxury, glamour and high-end craftsmanship. Reflecting the design of the bag, frames feature both subtle and definitive details. The temple designs feature the signature Michael Kors tie and slide hardware while incorporating three different materials—bold metals, luxurious leathers and brilliant stones.

—Victoria Garcia

PHILOSOPHY: Miranda, a name Kors says he chose because “it’s something both old-school glamorous
and barefoot modern at once,” blends vintage allure with contemporary fashion, lending understated but unmistakable chic to any look.

MARKETING: Planned merchandising materials include permanent and seasonal displays with a large visual presence featuring the Miranda collection.

PRICE POINT: $$ to $$$$

CONTACT: For additional information, contact Luxottica (800) 422-2020; website: luxottica.com

INSIGHT
An award-winning designer of luxury accessories and ready-to-wear, American fashion designer Michael Kors established his namesake company in 1981, creating a wide range of products under the Michael Kors Collection and MICHAEL Michael Kors labels. Kors has also appeared as a judge on the reality fashion television series “Project Runway.”