|Targeting mature, sophisticated career women|
Walman Optical/ImageWear brings Hans Stepper Eyewear, a prominent brand in Europe, Australia and the Far East, to the U.S. market. Geared to mature women, the initial collection consists of 50 fully rimmed, semi-rimless and three-piece mount designs in variations on ovals, rectangles and upsweeps. Colors range from brown, gray and silver to burgundy, navy, rose, swirls of blue and such combinations as rose fade fronts paired with navy temples. Frame materials include TR-55 grilamid, titanium and beta titanium. Some styles are accented with split temple work and stones. Collections for women 35+ and men 35 to 55 will be added.
PHILOSOPHY: “Eyewear designer Hans Stepper places frame functionality on the same plane as fashion design, combining the best of both elements to produce fashionable frames with outstanding fitting characteristics,” says Bob Gustin, Walman’s vice president of business development. “The initial series of products is aimed at the more mature women’s market, where we believe a void exists. The Stepper collection offers understated elegance and superior materials at mid-tier price points, resulting in a collection that will resonate with today’s fashion-conscious customers.”
MARKETING: Merchandising materials feature images of Stepper women—confident and casually elegant—and include one-piece towers, countercards and logo plaques. A clear acrylic frame display is offered with the purchase of the headliner three-piece collection.
PRICE POINT: $$ to $$$. For additional information, contact Walman Optical, (800) 873-9256; web site: www.walman.com