|A timely collection|
Tura has joined forces with Tourneau, the word’s largest watch store, to launch an eyewear line inspired by the professional male who enjoys fine accessories. Targeted to men between the ages of 35 and 65, the new line contains 18 ophthalmic frames. Styles are classic with a retro flair and include fully rimmed, semi-rimless and three-piece drill mount designs in stainless steel, titanium and zyl. Two special edition frames are available in leather. Key features found in the watches, such as the hands, crown and bezel, are incorporated into the frame designs. A 12-piece sunglass collection will be released this fall.
PHILOSOPHY: “Tourneau is a brand with over 100 years of history and experience, so most important to us was finding an eyewear partner that is also a leader in the industry and shares our commitment to innovation, quality and service,” says Tourneau vice president of licensing Alan Goodman. “We targeted Tura because of the synergies that exist between the two companies.”
MARKETING: Merchandising materials include a modular 12-place display, which can be separated into a six-place display and two three-place step displays, two countercards, a wood logo plaque and catalog. With an initial order of 24 Tourneau frames, accounts receive a men’s or women’s Tourneau watch. Each frame comes with a hard faux-leather case and cleaning cloth.
PRICE POINTS: $$ to $$$$. For additional information, contact Tura, (800) 345-8872, web site: www.tura.com.