To celebrate Eschenbach’s 100th anniversary, Tura adds a four-style Brendel ophthalmic collection to its Brendel line for women. Designed in Germany by Eschenbach, Brendel Eyewear reaches the fashion-conscious woman, who appreciates European styling with global appeal. The new collection represents ultimate sophistication and glamour through exquisite handset European crystals, gradient acetate materials, dramatic shapes and quality craftsmanship. Two major trends are evident in the new releases: architectural modernism featuring geometric designs, split endpieces and sculpted dimensional details; and patterns and prints integrated into the frames in contrasting colors, giving a rich, feminine aesthetic. The styles are equipped with spring hinges and are progressive lens friendly. The complete Brendel line now consists of 65 styles.

PHILOSOPHY: “The Brendel collection offers its customers sophisticated styling with a European flair in fashionable, yet wearable shapes and colors,” says Jelena Haliburton, Tura brand manager. Jennifer Coppel, vice president of brand management, adds: “The Brendel anniversary pieces express high-fashion through glamorous crystal accents. Designed for the confident woman, these frames are sure to be noticed.”

MARKETING: To support the Brendel line, Tura offers assorted merchandising materials, which communicate the sophisticated European minimalist brand DNA through splashes of color and clean, linear graphics.

PRICE POINT: $$$

CONTACT: For additional information, contact Tura, (800) 242-8872;
website: tura.com

INSIGHT
The glamorous Brendel Anniversary collection makes a dramatic statement and reminds the industry of Brendel’s long history of being a fashion leader.