Artoptic International relaunches its popular EZ-Lites collection. Made in Italy, the completely redesigned line consists of four styles made of lightweight acetate. Shapes are casual, trendy variations on the rectangle and are offered in eye sizes ranging from 51 mm to 54 mm. Bridges are 16 mm to 19 mm, and temple lengths are 135 mm and 140 mm. Vibrant, contemporary colors such as cherry, green, Havana, onyx and wood tones add a fresh, youthful look. Frames are equipped with concealed spring hinges.


PHILOSOPHY: “Our newly redesigned EZ-Lites collection features modern, upscale styling, artisan colorations and superb fit, making it perfect for ECPs and consumers looking for quality, style and value,” says Artoptic president and founder George Gero.

MARKETING: A sell sheet is available.

PRICE POINT: $$

CONTACT: For additional information, contact Artoptic International, (800) 522-8572;
website: artoptic.com

INSIGHT
Artoptic International continues to pursue the objective it established when the company opened its doors 50 years ago—offering the optical community stylish, quality eyewear that is an essential wardrobe accessory.