PHILOSOPHY: Working with such an influential brand in women’s fashion has been incredible. The Ann Taylor client expects designs that are both iconic and chic, and to extend that design philosophy to a new product line is extremely exciting. The collection consists of classic black and multifaceted tortoises infused with color accents derived from the company’s color palettes. These color combinations, in conjunction with high quality materials, convey richness and elegance,” says Megan Spencer, Ann Taylor brand manager for L’Amy.
MARKETING: Merchandising materials include an eight-place frame display, countercards and banners that have been created in conformity with the brand’s visual strategy. Each frame comes with a white hard case and cleaning cloth designed to emulate other
marketing collateral.
PRICE POINT: $$ to $$$
CONTACT: For additional information, contact L’Amy America, (800) USA-LAMY;
website: lamyamerica.com
INSIGHT
Since 1954, Ann Taylor has defined American style. From the iconic shirtdress to the chic jacket, the brand is all about a modern mix of fashion, work and play for smart, stylish women across every generation.