L’Amy America launches the Ann Taylor Eyewear collection. Consisting of 17 ophthalmic frames and five sunglasses, the new line reflects the chic, sophisticated style for which the brand is known. Taking its cues from the clothing line, the eyewear is versatile, carrying women from day to night, workday to weekend in style. A perfect blend of feminine designs and modern shapes that appeal to its client base, the collection offers a wide range of rich hues with exquisite details. The delicate application of the brand mark logo into the designs is subtle, capturing the timeless aesthetic of the Ann Taylor name.


PHILOSOPHY: Working with such an influential brand in women’s fashion has been incredible. The Ann Taylor client expects designs that are both iconic and chic, and to extend that design philosophy to a new product line is extremely exciting. The collection consists of classic black and multifaceted tortoises infused with color accents derived from the company’s color palettes. These color combinations, in conjunction with high quality materials, convey richness and elegance,” says Megan Spencer, Ann Taylor brand manager for L’Amy.

MARKETING: Merchandising materials include an eight-place frame display, countercards and banners that have been created in conformity with the brand’s visual strategy. Each frame comes with a white hard case and cleaning cloth designed to emulate other
marketing collateral.

PRICE POINT: $$ to $$$

CONTACT: For additional information, contact L’Amy America, (800) USA-LAMY;
website: lamyamerica.com

INSIGHT
Since 1954, Ann Taylor has defined American style. From the iconic shirtdress to the chic jacket, the brand is all about a modern mix of fashion, work and play for smart, stylish women across every generation.