Photographed by Black Box Studios
PHILOSOPHY: “I am increasingly convinced that accessories add a signature to style. I like to use them in my collections to augment the look as a whole and to emphasize the essence of an outfit. These sunglasses complement clothing perfectly. It is as if we are looking through an imaginary kaleidoscope when we view an outfit that incorporates accessories: A male model becomes adventurous, luminous and special. Eveningwear blends with a traditionally daytime accessory—sunglasses--in a game of contrasts that I find to be extremely modern. As always, with all my accessories, including sunglasses, I place the emphasis on the perfection of artisan craftsmanship that is Italian, through and through,” Giorgio Armani states.
MARKETING: Luxottica provides designated training programs for stores and associates to ensure they are properly educated about the Armani brands and the latest collections. Merchandising materials are created in line with the brand’s strategy, art direction and visual design.
PRICE POINT: $$$$ to $$$$$
CONTACT: For additional information, contact Luxottica, (800) 422-2020; website: luxottica.com
INSIGHT
From the most stylish frames with details and crystals inspired by Giorgio Armani eveningwear to classic unisex models reworked and modernized retro styles, this rich collection offers a sunglass for every look.