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Jun
2013

LUXOTTICA: Giorgio Armani Sun Collection

ARMANI STYLE THROUGH AND THROUGH

Luxottica launches Giorgio Armani Sun, a true reflection of the Armani style—a universal, timeless language born from a constant quest for pure and natural lines. The result is the uniquely recognizable Armani design that is renewed with light touches and enhanced by a selection of innovative materials, refined colors and precious details. The new eyewear line is comprised of three collections: Luxury (Kaleidoscope), Frames of Life and Standard. Inspired by the Armani eveningwear collection, Kaleidoscope encapsulates Armani in its choice of colors and the flowing simplicity of shapes. Highlights include an aviator embellished with soft leather side shields completely covered by stones. Frames of Life styles showcase iconic heritage designs with refined finishes and such vintage details as rivets. The Standard (easy chic) category features classic styles with precise lines and signature logo treatments.


Photographed by Black Box Studios

PHILOSOPHY: “I am increasingly convinced that accessories add a signature to style. I like to use them in my collections to augment the look as a whole and to emphasize the essence of an outfit. These sunglasses complement clothing perfectly. It is as if we are looking through an imaginary kaleidoscope when we view an outfit that incorporates accessories: A male model becomes adventurous, luminous and special. Eveningwear blends with a traditionally daytime accessory—sunglasses--in a game of contrasts that I find to be extremely modern. As always, with all my accessories, including sunglasses, I place the emphasis on the perfection of artisan craftsmanship that is Italian, through and through,” Giorgio Armani states.

MARKETING: Luxottica provides designated training programs for stores and associates to ensure they are properly educated about the Armani brands and the latest collections. Merchandising materials are created in line with the brand’s strategy, art direction and visual design.

PRICE POINT: $$$$ to $$$$$

CONTACT: For additional information, contact Luxottica, (800) 422-2020; website: luxottica.com

INSIGHT
From the most stylish frames with details and crystals inspired by Giorgio Armani eveningwear to classic unisex models reworked and modernized retro styles, this rich collection offers a sunglass for every look.

 

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