Photographed by Black Box Studios
PHILOSOPHY: “Hot Kiss is all about what’s hot in girls’ fashion. It’s full of bright floral and animal prints, edgy accents and pops of neon color, and has a trendy, high-energy vibe girls can’t resist,” says Karin Sears, Nouveau’s vice president of product and marketing.
MARKETING: Merchandising materials include a multiplace display, countercards and lookbook. Frames come with a patent leather-like case and animal-print cleaning cloth.
PRICE POINT: $$
CONTACT: For additional information, contact Nouveau Eyewear, (800) 292-4342;
website: nouveaueyewear.com
INSIGHT
Founded in 1996, Hot Kiss is worn by actress/singer Vanessa Hudgens and is sold in specialty stores, such as Charlotte Russe, Hot Topic and Delia’s, and Dillard’s, Macys and other department stores. The product offerings include hosiery, intimates, sleepwear, swimwear, footwear, watches, denim, dresses and outerwear.