Whats New

Feb
2013

ZYLOWARE: Project Runway Eyewear

MAKE IT WORK

Zyloware launches Project Runway Eyewear. Inspired by the hit fashion reality competition TV show “Project Runway,” the new collection consists of seven metals and two zyls in 11 SKUs. Design embellishments such as intricate temple detailing and on-trend color combinations take their direction from the runway, yet work in the real world. Spring hinges, snap-in nosepads and zyl temple tips provide additional comfort.


Photographed by Black Box Studios

PHILOSOPHY:

“Zyloware has worked with our partners at Project Runway to develop a fresh, exciting eyewear collection,” says Christopher Shyer, Zyloware president. “Project Runway Eyewear features fashion-forward shapes and a bold color palette suitable for women who want stylish eyewear and a high-quality product at an affordable price. This collection is sure to enhance the offerings of independent optometrists and optical retail shops.”

MARKETING:
An easel-backed countercard featuring three styles is available. Frames come with a clutch-style case in shades of blue.

PRICE POINT:
$$

CONTACT:
For additional information, contact Zyloware, (800) 765-3700; website: zyloware.com

INSIGHT
Debuted in 2004, the three-time Emmy-nominated and Peabody Award-winning creative competition reality series “Project Runway” has become a global hit and remains one of the most-watched reality competition shows on television. Featuring host Heidi Klum, judges Nina Garcia and Zac Posen (new this season), and mentor Tim Gunn, whose “Make It Work” has become a national catch-phrase, “Project Runway” has an eye for spotting fresh talent, coining fashion trends and creating design stars.

 

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