Whats New

Feb
2013

THE MCGEE GROUP: Badgley Mischka Sunglasses

The McGee Group launches its Badgley Mischka Eyewear collection targeted to women seeking the glamour of Hollywood translated into modern, wearable styles. Showcased here is the eight-piece sunglass collection in 17 SKUs. A 14-piece ophthalmic line was previewed in the January 20/20. Inspired by Badgley Mischka’s signature fabrics, layering and draping, the sun collection includes oversized cateye, aviator, oval, round and square designs constructed from acetate or acetate/metal combinations. Colors range from gold and gunmetal to black, brown, burgundy, tortoise and violet. Swarovski crystals and European components reinforce quality. Lenses are CR-39 with double gradient tints. One style has polarized lenses and another style features flash mirror lenses.


Photographed by Black Box Studios

PHILOSOPHY:
“Badgley Mischka is the perfect brand for The McGee Group because we can take the luxury fashion of Badgley Mischka and make it accessible,” says Wayne McGee, CEO of The McGee Group. “We have an incredible team working on this brand and ready to see it succeed.”

MARKETING:
Merchandising materials include a platform display, three-tiered display, oversized floor card, box countercard and logo plaque. Each style is packaged in a branded box with a case and lens cloth.

PRICE POINT:
$$$

CONTACT:
For additional information, contact The McGee Group, (800) 966-2020; website: mcgeegroup.com

INSIGHT
Over the past 20 years, Badgley Mischka has flourished into a true lifestyle brand recognizable worldwide. Mark Badgley and James Mischka have been called two of America’s top designers, with runway and bridal fashions that are exquisite. The team offers sophisticated styling catering to a young, modern, couture customer without forsaking women of any age.

 

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