Kaenon, a Newport Beach, Calif.-based lifestyle ophthalmic and sunglass brand, introduces a new lens option, SR-91 in its simplest form, without the polarizing element. This lens, available in seven of Kaenon’s bestselling styles, Bola, Burnet, Georgia, Kanvas, Rhino, Hard Kore and Soft Kore, offers a premium visual experience in a non-polarized sunglass lens with all of the light weight, clarity and impact resistance found in Kaenon’s proprietary, polarized SR-91 lens material. This material is standard in all Kaenon frames. Every frame in the company’s sunglass collection can be fitted with prescription polarized SR-91 lenses.


PHILOSOPHY:
“Kaenon was launched 10 years ago from a passion to produce the best sunglass. Our SR-91polarized lens technology sparked a quiet revolution and offered consumers a truly non-compromising polarized lens featuring the clarity of glass along with the lightweight and impact-resistant benefits of polycarbonate,” says Darren Rosenberg, COO and co-founder of Kaenon. “A couple years later we introduced Rx SR-91 polarized lenses, and a couple of years after that Kaenon launched the first polarized free-form corrective lenses in eight-base. Today we introduce our next optical evolution: SR-91 in its simplest form with no polarizing element. With this newest SR-91 option, Kaenon offers a very attractive price point while not compromising on the premium quality our consumers and athletes have come to expect from us.”

MARKETING:
Countercards, updated consumer brochures and consumer catalogs are available to support the new lens.

PRICE POINT:
$$$ to $$$$

CONTACT:
For additional information, contact Kaenon, (866) KAENON1; website: kaenon.com

INSIGHT
Since 2001 Kaenon has continued its mission to provide unmatched optics and performance-ready, lifestyle frames, all with superior fit and luxurious style. With proprietary SR-91 lenses, Kaenon continues to push the boundaries of active optics with award-winning,  prescription-ready sunglass styles and lifestyle-inspired optical frames designed in California and made in Italy.