Photographed by Black Box Studios
PHILOSOPHY:
“For DRIFT, design is much more than just a shape and a color. It’s an opportunity to connect with consumers in a new way. Every frame is designed to tell a story. The materials, styles and colors all connect in a specific, purposeful way,” says Chris Mantz, founder and designer of DRIFT Eyewear.
MARKETING:
Merchandising materials include a handmade wooden display box and printed marketing materials detailing frame features. Frames come with custom-designed pouches in felt or Horween leather in a handcrafted wooden box.
PRICE POINT:
$$$$$
CONTACT:
For additional information, contact DRIFT Eyewear, (773) 888-3302; website: drifteyewear.com
INSIGHT
The Delta Blues pieces are made with 100-year-old cypress from the Louisiana Delta from trees logged during a time in American history when loggers helped define and spread Delta blues music. For every frame sold, $10 is donated toward supporting the Music Maker Relief Foundation. For more information, visit musicmaker.org.