Photographed by Black Box Studios
PHILOSOPHY:
“King Baby Eyewear arose from my personal love of collecting sunglasses and also from being motivated by my jewelry customers,” says Mitchell Binder, King Baby Studio designer and owner. “Like my jewelry, the eyewear becomes a part of your identity. I draw inspiration from great music, motorcycle culture and the world around me.”
MARKETING:
Merchandising materials include hand-waxed and stamped wood blocks with a steel King Baby logo plate. Also included is a custom King Baby monogram box with crown cutout, a riveted hard case with embossed logo and a soft case that doubles as a polishing cloth. Handmade steel display cases are available to display both eyewear and jewelry.
PRICE POINT:
$$$ to $$$$
CONTACT:
For additional information, contact King Baby Studio, Santa Monica (310) 828-4438, Nashville (615) 248-4318; website: kingbabystudio.com
INSIGHT
After years of demand from fans, King Baby Studio bursts on to the eyewear scene with a standout first collection. Inspired by the spirit of freedom and the rock ’n’ roll lifestyle, King Baby handcrafts jewelry and accessories that unite chunky sterling silver with precious stones and leather, all made in the USA. King Baby Eyewear is a natural extension for the coveted lifestyle brand, remaining true to its fans while branching out to a new category.