Photographed by Black Box Studios
PHILOSOPHY:
“Badgley Mischka is the perfect brand for The McGee Group because we can take the luxury fashion of Badgley Mischka and make it accessible,” says Wayne McGee, CEO of The McGee Group. “Badgley Mischka will further expand our portfolio and provide more great products for women and open new avenues of distribution for us.”
MARKETING:
Merchandising materials for Badgley Mischka include a platform display, three-tiered display, oversized floor card, box countercard and logo plaque. Each frame is packaged in a branded box with a case and lens cloth.
PRICE POINT:
$$$
CONTACT:
For additional information, contact The McGee Group, (800) 966-2020; website: mcgeegroup.com
INSIGHT
Since joining forces in 1988, Mark Badgley and James Mischka have captivated both the fashion press and prominent retailers around the world with a sophisticated style that caters to a young, modern couture customer without forsaking women of any age. “Our style harks back to the glamorous Hollywood of the ’40s,” says Mischka. “The Badgley Mischka signature style is simple, streamlined and thoroughly elegant.”